Are You Ready to Scale?

Introducing the Go to Market Workshop for SaaS Startups

What is It?

A turnkey go to market execution package for SaaS startups that includes a full-day management team workshop, action plan and pre- and post-workshop coaching to help you accelerate scalable growth

Who is it For?

Pre-Seed through Series-A SaaS startups ready to grow faster, smarter and be more “venture-ready”

Why do you Need it?

For most early SaaS companies, charting a path to scale, and securing the funding to do so, is hard. Most often, it starts with demonstrating product > market fit. This includes having absolute clarity around what problem you solve, for whom and how.

But that is just the start. Growing (and funding) a SaaS venture is about creating repeatable and scalable processes: from the product roadmap and friction-free customer on-boarding, to sales, lead generation, product marketing, partnerships and metrics. If you are shifting from a professional services or agency business to a SaaS model, this can be even harder. It’s not just about what to do, it is also about what not to do: laser-sharp focus.

“The SaaS startup Go to Market Workshop provides management teams with a Growth Playbook

and experienced Coaching to help Scale your Business”

What do you Get?

1. A full-day workshop for the management team - at your location, or in sunny San Francisco. The workshop covers the components of building a scalable SaaS business and will dive deep into your company’s unique situation and market opportunity. After the workshop, you will receive a real-world, practical growth action plan

2. Pre-workshop prep and review: It starts with a review of current company strategy, materials and 1:1 calls with key management team members in preparation for the workshop

3. Post-workshop coaching: choose a monthly coaching package to ensure that you are executing and prioritizing your company’s SaaS growth action plan

Who Runs Them?

Adrian van Haaften is a San Francisco-based 20-year SaaS growth veteran and has scaled dozens of startups from inception through fundraising and exit. He has helped raise over $200 million in venture funding and supported over $1billion in M&A exit outcome. Adrian is a mentor to the Canadian Technology Accelerator program (CTA), based in San Francisco.

What are your Options?

We offer three turn-key packages, and can further personalize what you need:

1. The “We Need a Plan” Package:

• Pre-workshop prep: 1:1 calls with team members and review of company materials

• Full-day management team workshop

• Post-workshop Summary & Action Plan

• Post-workshop follow-up conference call session to prioritize and clarify next steps

• US$5,000.00*

2. The “We need a Plan and a Coach” Package

• Pre-workshop prep: 1:1 calls with team members and review of company materials

• Full-day management team workshop

• Post-workshop Summary & Action Plan

• Post-workshop follow-up conference call session to prioritize and clarify next steps

• Three months of 1:1 and team coaching

• US$8,000.00*

3. The “We need a Plan, a Coach & a Part-Time Exec” Package

• Pre-workshop prep: 1:1 calls with team members and review of company materials

• Full-day management team workshop

• Post-workshop Summary & Action Plan

• Post-workshop follow-up conference call session to prioritize and clarify next steps

• Three months of 1:1 and team coaching

• Hands-on oversight of specific Initiatives

• US$ Call Us > we’ll define scope and cost together

* Plus travel expenses

To Book Yours, email adrian@avhassociates.com or call (415) 634-7379