Adrian van Haaften, Founder & President

Adrian has spent 20 years leading and scaling high-growth businesses from Startups to the Fortune 1000 and has worked with both established technology leaders and game-changers in SaaS, Cloud, Marketing Technology, Business Productivity Software, Travel, Financial Services,  HR, Telecom, BI and Loyalty.

He has led companies, go to market, marketing and product strategy, as well as sales, strategic partnership and organizational development initiatives with major global players from Microsoft,, Procter & Gamble, Intuit, LinkedIn, Corelogic, Groupon, HTC, CITI, United Airlines, AT&T, Comcast, Starwood and HP, to hyper-growth startups like Emmperative, MetroFi, Callwave, Laptop Lane, MyPoints, SmartRecruiters, Genbook, Agility CMS, Findly, Jobaline, Fielo and Modemetric.

Adrian has been instrumental in helping technology companies raise over $200 million in venture capital and realizing over $1.2 billion in shareholder value through subsequent M&A or public offerings.

As AvH Associates' engagement lead, Adrian runs each project, driving the development and execution of go to market and business strategies with on-demand support from a world-class team of doers: talented individual contributors and tactical marketing experts 

Born in Japan, raised in Holland and transplanted to Canada, Adrian attended the University of British Columbia and now lives in the San Francisco Bay Area. An accomplished public speaker, Adrian has published articles and presented at leading conferences on topics including start-up
market entry, business strategy and marketing innovation

Read Adrian's recent article on the importance of product > market alignment here and connect with him at