Go to Market Strategy for Growth Companies
We help Startups Scale. With over 20 years successfully architecting and executing business growth, AvH Associates has launched, scaled and re-focused numerous global companies and products.
Startups hire us to define, refine and execute go to-market strategy, from assessing product > market fit and developing a clear positioning & messaging framework, to designing demand generation programs, determine "best fit" strategic partnerships, accelerate revenue growth, coach their leadership team and support private equity fundraising efforts.
Mid-stage technology companies ask us to lead company and product pivots, audit and re-invigorate go to market strategy, pursue new markets and build a next-gen demand generation process that further accelerates sales funnel growth.
We bring a deep understanding of how tech companies succeed and have helped many through multiple phases of growth and exit.
We go deep - we can serve as your organization's de-facto Chief Marketing Officer or tackle strategic growth projects as a been-there outside resource to the CEO and Board. We lead both BtoB and BtoC engagements, with especially deep roots in SaaS, Cloud and Internet Services.
Our category expertise extends from B2B software solutions for Business Collaboration, Marketing Automation, BI, HR and IT, to BtoC products, services and technology in industries from Travel and Loyalty to Telecom and Financial Services.
Based in the San Francisco Bay Area, we serve organizations across the Globe.